5 PR lessons from Frank Underwood

House_of_Cards_title_cardFrank Underwood lies, cheats and steals—but he’s also a goldmine of PR wisdom. The notoriously praised, self-made potentate is America’s president in the hit Netflix series “House of Cards.”

He might have murdered a few innocents and possibly stepped on a sea of toes in his rise to glory, but behind that impenetrable façade—where his soul should be—there are witty, quotable snippets of public relations wisdom. Continue reading


How brands and advertisers surprise us with their interactive advertising in print media

Interactive advertisingThe fact that technology has completely changed the advertising universe is clear and unquestionable. For good or bad, evolution and change are a constant in our lives, and the world of advertising evolves and changes too.

As digital media evolve and continue to grow at high speed, traditional print media will not cease in its efforts to overcome itself to keep up and to avoid becoming obsolete. The same applies to the advertising field. While other media like the Internet are icreasingly offering better and more diverse advertising solutions to reach audiences, traditional media has to deal with a “migration” of brands and advertisers to the digital and the online environment. Continue reading

3 reasons why social networks will shape the future of online advertising

Social networks are increasingly present in the daily life of consumers and brands, who have seen in them a way to reach consumers and create conversations with them. However, social networks are not just a place to talk or a new ground for experimenting with brand image. Social media is becoming an increasingly powerful tool on the Internet which has more and more market niches for work and applications. Continue reading