The fact that technology has completely changed the advertising universe is clear and unquestionable. For good or bad, evolution and change are a constant in our lives, and the world of advertising evolves and changes too.
As digital media evolve and continue to grow at high speed, traditional print media will not cease in its efforts to overcome itself to keep up and to avoid becoming obsolete. The same applies to the advertising field. While other media like the Internet are icreasingly offering better and more diverse advertising solutions to reach audiences, traditional media has to deal with a “migration” of brands and advertisers to the digital and the online environment. Continue reading