The majority of the decisions that we make at the moment of buying something are irrational, produced in a moment of euphoria by emotions that drive us to get products that lots of times we don’t need. Besides, there are a lot of “tricks” that marketers use to provoke feelings that induce consumers to purchase a particular thing.
Appealing to the emotional side of people is one of the most used practices by advertising and the most successful. 31% of marketers recognize the benefits of emotional campaigns while the benefits of rational campaigns represent only the 16%. Continue reading